Worksheet
Build Your
UGC Script
Fill in each section step by step. The AI writes your script — or use the structure to write it yourself.
Script Progress0%
Fill in your script, then print or save as PDF to keep for your records.
Step 01 — Campaign Overview
Step 02 — Type of UGC
This changes everything: tone, how direct you can be, how polished the edit needs to be.
Organic UGC
Content you post on your own account. Authenticity and relatability first. No hard sell.
✦ Casual, natural tone
✦ Softer CTA — no urgency
✦ Your personality leads
✦ Hook can be slow-burn
Paid Ads UGC
Content the brand runs as a paid ad. Built to convert fast. Hook must hit in under 2 seconds.
✦ Hook within first 2 sec
✦ Direct, conversion-focused
✦ Strong, clear CTA
✦ No fluff, every word earns its place
Step 03 — Choose Your Format
Pick the format that matches your campaign goal. Each one has a different structure and purpose.
Step 04 — Audience Awareness Level
🧠
Who are you talking to?
Knowing your audience's awareness level changes how you open the video. Start too advanced and you lose them. Start too basic and they skip.
Step 05 — Scratchpad
✦ AI Script Generator
Your format and inputs are loaded. Generate a full script or get 5 hook variations. Then pick what you like and fill in Step 6 yourself.
Hook Variations — click to copy
Happy with this script? Use it as your reference while filling in Step 6 below.
Step 06 — Script Builder
⬆ Select a format in Step 03 above and the script structure will build itself here.
Step 07 — Pre-Shoot Checklist
Hook grabs attention within the first 3 seconds
Script matches the brand's target audience
Language style is consistent (all "I" or all "You")
Product is introduced naturally, not forced
At least 2 KSPs / selling points are mentioned
One clear CTA at the end, nothing stacked
Visuals are planned for each script section
Audio plan confirmed (voiceover vs. talking head)
Platform format confirmed (ratio, length limit)
Script read aloud and sounds natural, not scripted
Inspiration Bank
Click any item to mark it as used. These are starting points, rewrite them in your own voice.
🪝 Hook Starters
"If you're still dealing with [problem], this is the video that changes that."
click to mark used
"I was today years old when I figured out why [problem] kept happening."
click to mark used
"Turns out I was doing [X] completely wrong for [X years]."
click to mark used
"Most people have no idea this is why [problem] keeps coming back."
click to mark used
"I almost didn't try this because it sounded too simple. I was wrong."
click to mark used
"Stop scrolling if [specific relatable situation] sounds familiar."
click to mark used
"Nobody told me [surprising fact about common product or habit]."
click to mark used
📢 CTA Variations
"Link in bio. Try it for two weeks and come back to tell me you were wrong."
click to mark used
"It's linked in my bio. Genuinely the easiest thing I've added to my routine."
click to mark used
"If your [problem] has felt off, this is worth trying. Link in bio."
click to mark used
"I'll put the exact one I use in my bio. No pressure, just check it out."
click to mark used
"If you've been looking for a sign, this is it. Link in bio."
click to mark used
"Save this video and come back once you try it."
click to mark used
"One small change, two weeks. See what happens. Link below."
click to mark used